Neenah Presents Minneapolis

Illustration
2017

Neenah Paper's Illustrated Guide to Minneapolis for the 2017 AIGA Design Conference.

Following the previous city guides in our series, New Orleans with Neenah, Neenah Presents Atlanta (PRINT Magazine's 2017 Typography and Lettering Awards "Best in Class" Winner), and Neenah Presents Chicago, I partnered with Neenah Paper again for our fourth illustrated city map for the 2017 AIGA Design Conference. This rolling fold, limited edition piece showcases the land of ten thousand lakes, with a fold-out panel full of fun facts and historical tidbits, as well as five neighborhood maps highlighting hot spots around the city. The printed map was distributed to conference goers as a promotional piece.

The city maps use 7"x7" panels in a rolling folded printed piece. The hand-drawn illustrations and addition of a single, simple spot color create a fun and playful design around the content that really pops on the Starwhite cover.

Three conference flyers for the Minneapolis AIGA Design Conference 2017, featuring hand-drawn illustrations of bridges, sailboats, and decorative floral elements in purple and black ink.
A sketched map of Minneapolis, Minnesota, highlighting key city history and landmarks, including streets, the Mississippi River, bridges, the birthplace of Charles Schulz, and the St. Anthony Falls, with references to local culture, the city’s founding in 1849, 10,000 cyclists a day, and its nickname as the "City of Waters." It features illustrations of a bicycle, a toaster, apples, wheat, a cow, a book, a sculpture garden, a guitar, and a person reading, with handwritten notes and labels about the city’s history, geography, and culture.
Sketch illustration of Stone Arch Bridge with purple text overlay.

Minneapolis Neighborhood Guides:

Downtown
Northeast
North Loop
Uptown
Dinkytown

A collection of hand-drawn illustrations and notes in purple ink about Minneapolis, including landmarks, bridges, the Mississippi River, and cultural sites. Features include the Stone Arch Bridge, Minneapolis sculpture garden, a cyclist, a portrait of Charles Schulz, and references to local events and history.
A hand-drawn map of downtown Minneapolis, featuring landmarks such as the Guthrie Theater, US Bank Stadium, Minneapolis Sculpture Garden, Mia art museum, and other local attractions, with labels and artistic illustrations in purple, black, and white.
A hand-drawn map of Minneapolis, Minnesota, featuring landmarks like the Sculpture Garden, Augsburg University, and US Bank Stadium, with illustrations and labels in purple and black ink.
A hand-drawn map of the Northeast Arts District featuring venues, landmarks, and local attractions including Betty Danger's Country Club, Psycho Suzi's Motor Lounge, Elsie's, Hollyland, Casket Arts, Solar Arts, and a coffee shop, with illustrations of a Ferris wheel, a tiki bar, buildings, and decorative text.
Illustration of a Mary Tyler Moore statue on a pedestal.
Illustration for Psycho Suzi's Motor Lounge featuring a tiki mask on a cocktail with an umbrella, and hand-drawn text describing a quirky tiki club with a riverside patio.
Illustration of a winter hat with a pom-pom, labeled 'North'. Text below reads 'Askov Finlayson'.
Hand-drawn map of the North Loop neighborhood, including landmarks like Target Field, the Walker Stash, and bars like Bar La Grasa. Features a microphone, a hat labeled 'North,' and references to theaters, comedy, and local businesses in Minneapolis.
Hand-drawn map of Uptown in Milwaukee, depicting landmarks such as Lake of the Isles, Sencha Tea Bar, Lake Calhoun Way Down, Lagoon Cinema, IC House, Midtown Greenway, Lucia's, Macer's & Quinn bookstores, Lake Harriet, and Bandshell, with sketches of buildings, trees, and a tea cup.
Hand-drawn map with sketches and labels in purple and black, featuring locations, names, and symbols related to a creative or community space, including a cafe, workshop areas, and a bar.
A illustrated map of Dinkytown in Minneapolis, Minnesota, showing landmarks like Boom Island Park, Nicollet Island, Stone Arch Bridge, and Borderedown Coffee. It features sketches of buildings, a lighthouse, a deer, a dress, and coffee and waffle bar. The map includes notes about locations and nearby streets.
Hand-drawn map of Midlown Greenway, featuring illustrations of local landmarks like Lucila's restaurant, Lagoon Cinema, Maggers & Quinn bookstore, and Icehouse bar, with handwritten labels and notes, using purple and black ink.
A catalog page for Neenah Paper and Packaging products, listing various paper types and packaging solutions, with a black label about managing paper projects, and details about the Sirius 110C cover paper.
A sketch of a bridge with the word 'Minneapolis' written above it, and two sailboats in a river below.

Credits


Client
Neenah Paper

Marketing Communications Manager
Sarah Baker (Neenah)

Art Director, Designer, Illustrator
Russell Shaw

Printing Partner
Fey Printing (Special thanks to Scott Gasch and Paul Siekert)

Printing Specifications
A 2/2 print on Neenah STARWHITE® Cover SIRIUS 110C (297g/m2) | 13pt