Lunch Adventure

Illustration, Web
2021

I worked with the lovely people at Fatherly, Scary Mommy, and Some Spider Studios (now BDG) to illustrate and design this whimsical page in partnership with Hillshire Farm. From a giant spinning wheel of various lunchtime activities, to an interactive slider of different sandwich assembly options, to a map of various regional favorite sandwiches from around the country and a downloadable coloring book of drawings, maps, and more, the site equips parents with a fun way to turn lunchtime into an adventure for their kids.

Illustration and Web Design
Russell Shaw

Art Director
Anne Meadows

Writer
Rob White

Developer
Lou Harding

Computer screen displaying a DIY arts and crafts activity page with an illustration of a child creating art on a table, a small dog sitting nearby, and a red button labeled 'Spin Again'.

Kids and parents could spin the activity wheel for a series of different ideas to make lunch time more fun — featuring hand-drawn illustrations of arts and crafts projects, scavenger hunts, living room blanket forts and cookie cutter sandwich bread.

A laptop displaying an illustration demonstrating how to build a sandwich with ingredients like ciabatta bread, mustard, Swiss cheese, Hillshire Farm honey ham, and lettuce, accompanied by instructions on the side.

The page featured a Build Your Own Sandwich slider that had zillions* of combinations of sandwich options to make.

*Probably not actually zillions, but it was a lot.

Illustration of a sandwich ingredients in layers: top bun with sesame seeds, zigzag line of mustard, slice of cheese, cooked ham, bottom bun.
Illustration of a layered sandwich with slices of bread, cheese, sliced avocado, cheese, and a slice of lunch meat.
Laptop displaying a webpage about California French Dip sandwich with a cartoon illustration of a smiling character wearing a red beret and holding a sandwich, with a side of au jus.

The site also had a clickable map of different favorite sandwich recipes from around the country.

A person holding a laptop showing a website for downloading a coloring book, with cartoon illustrations of a barn and a landscape.

There was even a downloadable coloring book full of mazes, word searches, and several of the hand-drawn illustrations from the site’s activities in black-and-white for kids to fill in.

Collection of children's activity pages featuring farm-themed coloring activities, word searches, and puzzles from Hillside Farm, including a maze and illustrations of a hamburger, farm animals, and farm buildings.
A young boy with dark, wavy hair wearing a red and white striped shirt holding a sandwich with lettuce, tomato, and meat.